PRivacy Policy

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Advanced Manufacturing (Sheffield) Limited is a company registered in England and Wales, company number: 4364671, VAT Registration number: GB 927 5144 17 (collectively referred to as “AML”, “we” or “us” in this policy). AML’s website (referred to as “our website” or “the website” in this policy).

At AML we are committed to maintaining the security of your data and ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy.  For the purpose of the data protection laws, AML is the data controller of any personal data we collect from you, or that you provide to us via the Website.

This policy provides you with information about:

What personal data we collect
How we use your data
Legal basis and legitimate interests for using data
How we ensure your privacy is maintained and data kept secure
Your legal rights relating to your personal data

AML may change this policy from time to time by updating this page. We recommend that you check this page from time to time to ensure that you are happy with any changes. This policy is effective from May 2018.

What personal data do we collect?

Information you give us

We may collect and process the following information about you in the course of you using our website, registering to attend an event, completing an application to become a customer or interacting with us directly via email:
Your contact details – name, email address, telephone number, company, postal address & records of correspondence

We ask that you do not send, upload or disclose any special category data about yourselves or any end user on or through our services.

Information we collect about you

Whilst using our website, we may automatically collect certain information about your visit and the device you have used to access our website. This information does not identify anyone individually but provides us with statistical data about our users browsing actions and patterns.
The IP address of the device used to access our website
The internet domain name through which you accessed the website
The length of the session on the website
Details of the pages on our website and the resources that were viewed and accessed
The web browser used by your device to access the website
Your device’s operating system and details of any websites that provided you with a link to our website (e.g if you used google to get to our website).

How we use your data

We will use this information to:
To provide services to you
To provide you with details of current and upcoming events
To carry out checks on you such as customer credit checks
For crime and fraud prevention, detection and related purposes
To provide existing customers with information of services we feel may interest you
To provide potential customers with information of services we feel may be of interest or benefit to you
To provide a tailored website available to you
When you make an information request on our website about one of our services
To notify you about any changes to our services
To deal with any queries, complaints or problems

AML will not share your information for marketing purposes outside of AML.

Legal Obligations & Legitimate Interests

We collect personal data and it is necessary for us to do so for the following purposes:
To comply with our duties and exercising our rights under a contract for the sales of services to a customer
To comply with our legal obligations
The pursuit of our legitimate interests

Where we rely on consent as a legal basis for processing information, you have the right to withdraw consent at any time. Each marketing email we send to you will include an option for your to opt out/unsubscribe from further marketing emails.

Your Rights

You have a number of legal rights in relation to how your personal data is used. We have detailed some of your rights below:
to ask us not to process your personal data for marketing purposes
to access personal data held about you and to obtain a copy of it, including to receive your personal data, which you have provided to AML, in a structured, commonly-used and machine readable format and the right to transmit that data to another data controller without hindrance, or to have that personal data transmitted to another data controller, where technically feasible
to prevent any processing of personal data that is causing or is likely to cause unwarranted and substantial damage or distress to you or another individual;
to obtain without undue delay the rectification or completion of personal data which are inaccurate or incomplete
to restrict or object to the processing of your personal data and to request its erasure under certain circumstances
to be informed about any use of your personal data to make automated decisions about you, and to obtain meaningful information about the logic involved, as well as the significance and the envisaged consequences of this processing
to lodge a complaint about the way in which your personal data is being used to a supervisory authority

If you would like to obtain a written copy of your personal data or wish to amend any of your personal details please write to us at the address detailed under the Contact Us section. You will need to verify your identity and specify what information you require. Please also provide us with an address to which we should send the information.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we hold. Unfortunately, the transmission of information via the internet is not completely secure. Although we will take reasonable steps to protect your information, we cannot guarantee the security of your information. We will not be liable for any loss of or interception of your information, unless this results from our failure to use reasonable steps to keep it secure.

We will only keep your data for as long as it is necessary for the purpose it was collected. At the end of the retention period your data will be securely deleted.


View our cookie policy here –

Contact Us

If you have any questions about how AML uses your personal data that are not answered here or if you wish to access, correct or update the personal data we hold about you, please contact us either by post or by email on the details below:

Data Controller

Advanced Manufacturing (Sheffield) Limited

Poplars Business Park

Poplar Way



South Yorkshire

S60 5TR


If you wish to know more about your rights or you wish to make a complaint with the Information Commissioner’s Office, details are available at

Last updated 15th April 2021

We are a technology led, people focussed advanced manufacturing supplier born out of the AMRC Sheffield.